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Challenges  to Launching Winning Products
 

Most technology companies fall short of their total product revenue potential because they are unable to create and launch profitable products in a timely and efficient manner. Common reasons include:

  • Product development overran schedule due to poor requirements definition
  • The product seemed like a great idea but had no market validation
  • The product was ready but the launch plan wasn't
  • The product launched to market with too many user problems
  • The company did not plan for and develop the necessary “Total Product” infrastructure
  • The target market and the plan to reach them was not sufficiently defined

These problems happen when the company does not follow a disciplined process of Product Management and Product Marketing in defining, launching and marketing their technology products. There are multiple causes for this, but quite often include:

  • The engineering team is defining product requirements
  • Your company is short on marketing resources to effectively plan and launch new products
  • You have a limited budget and are unable to hire a full time product manager/marketer

Through its services, Lûcrum Marketing's clients build products that are driven by the marketplace, have the “Total Product” ready at launch and are supported by a powerful launch and marketing plan, making them more competitive and resulting in increased revenue and profitability.

 

For more information:  info@lucrum-marketing.com

 
 

© 2004 The Lûcrum Group, Inc. All rights reserved     

Lûcrum and Energize Your Products are Trademarks of The Lûcrum Group, Inc.


 
  

"Most technology companies fall short of their total product revenue potential"