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Product Management/Marketing Services
 

To achieve a successful and profitable product launch, there a number of steps your company must go through and these must happen in a coordinated manner. Lûcrum Marketing can support your company with the following Product Management/Marketing services to help you achieve that success.

Market Research & Analysis to Validate the Market Opportunity

  • Identify key business drivers for your customers
  • Customer research to determine critical features for your products
  • Market research through secondary research sources
  • Identifying and sizing target markets
  • Determine target markets and whether to enter a new market
  • Develop an accurate understanding of your competition

Create Market Driven Product Requirements

  • Develop MRDs (Market Requirements Documents) and PRDs (Product Requirements Documents)
  • Prioritize features and manage feature/schedule tradeoffs that deliver the greatest value for your customers
  • Develop a product roadmap
  • Make sure that products are ready to ship

Develop Strategies & Tools for a Successful Launch

  • Develop marketing and launch plans
  • Create product positioning & strategy
  • Gathering initial product feedback
  • Create content for marketing collateral, data sheets, white papers, presentations, reviewer's guides, sales tools, etc.
  • Develop and implement a PR strategy
  • Build case studies and reference stories

 

For more information:  info@lucrum-marketing.com
 

© 2004 The Lûcrum Group, Inc. All rights reserved     

Lûcrum and Energize Your Products are Trademarks of The Lûcrum Group, Inc.


 
 
  

"The ability of your company to effectively launch winning products is critical to success!"