Business & Market Planning Syllabus
BMP Seminar (Day Four)
I. Introduction
* Planning Fundamentals
* Planning Principals
II. Business Planning
* PMTK Problem Echelon Model
* Market Opportunity
III. Business Case
* Business Case Overview
* Business Information
* PMTK Product Tree Model
* Market Segmentation
* Business Advantages
* Barriers to Entry
* Impact Assessment
* Risk Assessment
* Financial Outlook
IV. Business Case Delivery
V. Market Planning
* Definitions
* Value Concept
* Competitive Advantage
* Market Strategy
* Product Strategy
VI. PMTK Value-Marketing Model
* Market Plan
* PMTK Marketing Messages Model
* Marketing Strategy
VII. Master Templates
* Business Case Overview
* Marketing Plan Overview
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