This six hour in-person course is offered on the morning of the same day of the Certification Exam. It provides an intensive review of concepts to help students to prepare to take the exam to earn the Association of International Product Marketing & Management (AIPMM) prestigious Certified Product Manager (CPM) credential. It is appropriate for those who have extensive product management experience and/or who have taken the 280 Group’s Optimal Product Management & Product Marketing three day in-person course. Students review the key concepts and terminology used in the exam as well as strategy for answering the exam questions and a Q&A for anything else they want to review.
Course Prerequisities:
- Optimal Product Management & Product Marketing Course (recommended if you have <3 years of experience)
Course & Exam Costs:
- Intensive in-person prep course (six hours) and exam ($395 value): $1,295
- When taken as a Fourth Day to Optimal Product Management & Product Marketing (regular price $1,295): $795 (includes $395 exam) + required AIPMM membership $125 to take the exam
- AIPMM membership (required to take the exam): $125
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About the Certified Product Manager credential
The CPM® certification differs from an educational or methodology designation in that it is based upon global best practices that have been determined by analysis of actual practitioners in the field, and, therefore, continue to evolve with the profession. The CPM credentials indicate a thorough understanding of the functions responsible for championing new products throughout the front end of the product lifecycle, from inception through to launch. The CPM focuses on “go-to” functions that orchestrate internal activities and ensure the best possible outcome for the product.
The CPM® certification crosses both industry and national barriers making those holding the credential uniquely qualified to lead any product wherever it may be in the life cycle.
Individuals holding the CPM certification validate their product management skills in the areas of:
- Building case studies
- Writing business plans segmented for each major function
- Market planning
- Competitive analysis
- Project plans for each major activity
- Product specifications
- Product launch plans
- Product Life Cycle Project modeling
- Phase-Gate Process modeling
- Product/Market Data modeling
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