Strategic Product Management Syllabus
SPM Seminar (Day One)
I. Introduction
* Product ManagementDomain
* Roles And Goals
* Team Model
II. Corporate Strategy Mix
* Product Overview
* Product Delivery
* Strategies
* PMTK Problem Echelon
* Model
III. PMTK Action Model
* Product Management Phases
* PMTK Action Model
* Overview
* Research
IV. Product Marketing
* Evaluation Phase
o Business Case
o Competitive Analysis
o Product Comparison
* Strategy Phase
o Corporate Mission
o Product Positioning
o Value Documents (Axioms, PSFB, USP)
o Market Plan
* Readiness Phase
o Company Profile
o Product Backgrounder
o Collateral Matrix
o Press Release
o Questionnaire
o Launch Plan
Click here for SPM Seminar (Day 2) |
