Strategic Product Management™ (SPM) - this two-day seminar provides attendees with the knowledge, skills and tools to effectively plan and market technology products and services. Product management is a domain that holds two disciplines: product planning and product marketing. Accordingly, this seminar is based on the Blackblot Product Manager’s Toolkit™ (PMTK) and PMTK Action Model—a comprehensive set of product planning and product marketing work templates, and accompanying process methodology, that illustrate notable best practices and processes (used by top technology companies) to create successful market-driven products.
Procedural Requirements Management™ (PRM) - this one-day seminar provides attendees with the knowledge, skills and tools to effectively identify and articulate market requirements. Ambiguous market requirements lead to flawed products and dissatisfied customers, but well-defined market requirements are the basis for a smooth development process and marketplace success. This seminar demonstrates effective practices that clearly identify and articulate market requirements. The outcome is a whole “Market Requirements Document” (MRD) that represents an intelligent commitment to customers.
Business and Market Planning™ (BMP) - this one-day seminar provides attendees with the knowledge, skills, and tools to effectively contribute to business and market planning activities. Companies operate in dynamic and complex environments that impact their ability to be profitable. Consequently, it only makes sense to pre-plan the direction of a business so that the products and services it provides meet the overall business objectives. This seminar explores key concepts and processes used in formulating plans that evaluate market opportunities and shape the resulting marketing efforts; i.e., business cases and market plans.
For more information: info@lucrum-marketing.com |
